Start With Their Goals, Not Your Figma

Why the skills that got you hired won't get you heard, and what you can do about it.

Feb 7 • Fred McHale

1

Rougher Isn't Smarter

What the Anti-AI Crafting Trend Gets Right and What It's Missing

Feb 1 • Fred McHale

2

January 2026

Stop Writing Vague Goals Like "Be More Strategic"

Turn Mushy Career Goals Into Observable Behaviors

Jan 13 • Fred McHale

4

2

August 2025

I Tested Krea.ai, Midjourney, and Visual Electric So You Don't Have To

What I learned after three months of real usage

Aug 24, 2025 • Fred McHale

1

June 2025

Building a Wellness App with AI: Part 3

AI Started Making UX Decisions (And I Had to Learn to Guide It)

Jun 30, 2025 • Fred McHale

Building a Wellness App with AI: Part 2

Getting Figma and Claude Code to talk (and what I learned the hard way)

Jun 23, 2025 • Fred McHale

2

1

Building a Wellness App with AI: Part 1

A designer's journey into AI-assisted mobile development

Jun 17, 2025 • Fred McHale

1

Trust is a Feature, Not a Bonus

It's time to stop hoping for trust and start designing it.

Jun 5, 2025 • Fred McHale

April 2025

Building Exceptional, and Slightly Less Chaotic, Product Design Teams

Lay the foundation for collaborative, growth-oriented, and results-driven design organizations... or, you know, try to keep things from completely…

Apr 13, 2025 • Fred McHale

March 2025

When AI Met Design

Do the old design rules still apply?

Mar 31, 2025 • Fred McHale

3

Think Objects, Not Pages with OOUX Design

Discover how Object-Oriented UX Design creates more intuitive and user-friendly user experiences.

Mar 25, 2025 • Fred McHale

5

Navigating the Realities of Scaling Design Systems

Building Design Systems for Long-Term Success

Mar 20, 2025 • Fred McHale

1