Introduction

Welcome, I'm Fred McHale, a design leader, designer, and occasional developer exploring the intersection of product design, graphic design, and technology. I've always been drawn to the power of design to solve problems and communicate ideas. Ever since building my first website in the early 90s I have been fascinated how humans interact with technology. Now, I spend my time working as a Product Design Director, Design Educator, and Mentor.

Once a week I’ll be writing out my thoughts on visual communication, user experience, and the ever-evolving world of technology.

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"Have nothing in your house that you do not know to be useful, or believe to be beautiful." - William Morris

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Design leader and product designer Fred McHale unpacks the world of design, with insights on product design, leadership, and visual communication that will strengthen your creative vision.

People

Fred has over 20 years of experience as a design leader and mentor. He works with numerous clients in the Bay Area to design products and experiences.